WHAT ARE THE ADVANTAGES OF A PROJECT RETAINER?
At Creative Impressions Media, we see a whole new market opening that never existed before. Mid-sized businesses are discovering the huge benefits of keeping their social media accounts full of content. Companies that used to pin their video marketing budget on one or two video campaigns a year, are now focusing on increasing the sheer number of videos and other content being posted. They’re trading the high level of
refinement and control over details for the increased
exposure of constant content creation.
Turns out, most content platforms and social media sites
value and reward content creators who consistently and
constantly post new content. In other words, the company
that posts a new video every day will naturally show up more
than the company that only posts once a quarter. Because
of this, some companies see an opportunity to spend their video marketing dollars on quantity of videos rather than super-refined messaging and visuals. But we don’t want quality and creativity to suffer because of it. After all, if your audience doesn’t like the videos you post, you’re not gaining anything other than more content and possibly fewer followers.
By getting a project retainer, you will know exactly how many videos you get each month. You will still receive the same great quality and service but will be limited in the refining of projects beyond scriptwriting. In other words, once the script or concept is approved for each video, we’ll produce it exactly to specs, without any rounds of revisions. Plus, since you are agreeing to a set number of videos per month, we can offer the work at an extremely discounted rate. The more videos you commit to, the lower your per-video rate will be. With a project retainer, Creative Impressions Media retains a predetermined number of days exclusively for you. This ensures you’ll have a constant stream of content being posted each weekday in the month, building a library of content you can use across all of your online properties.
A monthly project retainer eliminates the need to seek estimates, manage multiple contracts, and pay multiple invoices. Basically, you are pre-purchasing the time to accomplish the work you need.
WHAT SHOULD YOU EXPECT?
Each month, our team will develop a pre-set number of scripts for you to review. Once approved, we’ll come to your location to shoot all needed video footage on a set time and day of the month. We’ll also capture photos and other content for your social media accounts. We then edit and post videos over the next month on a set schedule, making sure to keep your social feeds filled with your content. We also send you all the finished files for your archiving. Use them anywhere you’d like.
WHAT HAPPENS IF I WANT TO CHANGE ONE OF THE VIDEOS ONCE IT HAS BEEN APPROVED?
We realize that sometimes things change or are overlooked. Don’t worry…you won’t be stuck with a video that doesn’t work for you. If the mistake was on our end, we’ll fix it immediately. If the mistake was on your end, we’ll still fix it, but will charge a discounted hourly rate. We’re committed to forming genuine relationships with each one of our clients, based on mutual trust and respect. Because of this, we’ve even been known to fix a mistake or two for no charge – even if it wasn’t on our end.
We always say that the success of a video starts with the script. This is especially true with project retainers. It is extremely important that our clients read and scrutinize every script we write for them. Once it’s approved, it’s considered correct and will be what we base our videos on.
WHAT TYPES OF SERVICES DO I GET WITH A RETAINER?
Video Pre-Production, Video Production, Video Editing, and Video Post Production are of course included in a monthly project retainer. However, we limit the revision process to one rough draft only. This ensures that we produce content quickly, consistently, and with the same high level of quality we offer with our other services. By trusting us with the aesthetic and creative process, you’ll get several amazing videos each month for much less than the cost of just one of our other videos.
Still have questions about video retainers? Please contact us. We’d be happy to give you all the details and help you decide whether a retainer is right for you and your video needs. And we love making new friends, so even if a retainer isn’t right for you, we’d still like to meet you.